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Quality Eyeglass Lenses in Alpha, NJ



burberry framesWe feature a quality selection of fashionable eyeglasses and premium lenses. We are located at 901 3rd Ave Alpha, NJ.

Our optical staff looks forward to helping you select the best eyewear for your vision prescription, lifestyle requirements, and unique fashion taste! Eyeglasses need to give you sharp vision and a flattering look for your face.

All patients, new and returning, are treated with patience and no pressure to reach a hasty decision. Superior customer service is our goal, and we want you to be thrilled with your eyewear and your experience in our New Jersey office!

Exceptional Eyeglass Lens Services

Varilux® X Series™

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Varilux® progressive lenses are the most technically advanced progressive lenses available. Varilux Physio® lenses are the only progressive lenses with the distortion-reducing benefits of W.A.V.E. Technology™: Wavefront Advanced Vision Enhancement. This gives you better vision than you probably thought was possible, whether you are looking near, far, or anywhere in-between.

Varilux® Physio Enhanced™ progressive lenses are customized to provide the clearest vision possible for every distance and in every light level.

Varilux Comfort® gives you excellent near, intermediate, distance and peripheral vision, all without compromising the visual quality of any single zone. They’re easy to wear, and the smooth transition between visual zones makes it easy to adapt to these lenses. For more information, please visit

Varilux Comfort


No more squinting in a candlelit restaurant or missing the subtle beauty during sunset. Get sharp, natural vision at any distance, even in low lighting conditions, with Varilux Comfort.

Varilux Physio


Transition from near to far and every distance in between smoothly and effortlessly. Varilux® Physio® features all the benefits of Varilux Comfort®, and uses the prescriptions from both your eyes so your lenses are calculated as a pair, letting your eyes work better together.

Varilux X Series


Varilux® X Series™, featuring Xtend™ Technology, is our most advanced progressive lens available. In addition to providing sharp vision and smooth transitions at any distance, it extends your vision within arm’s reach, so you no longer have to tilt or angle your head to find your focus.

Varilux S Series

Most varifocals come with limitations – for example, you might experience a ‘swim’ effect’ and a narrower field of vision.

Varilux S Series lenses are the only varifocals to eliminate these constraints, giving you ultimate vision with no compromise.

The Varilux S Series range boasts three revolutionary innovations in lens technology:

  • Nanoptix™ - The lens structure is engineered to maintain balance as your eyes move around
  • SynchronEyes™ - The lenses account for any differences between your eyes to improve your field of vision
  • 4D Technology™ - They take into account the fact that one eye might be dominant, providing better reflex vision.



Developed by Essilor, the Crizal® brand offers a complete range of high-performance treatments that fit wearer’s everyday life.

Crizal®, the number one anti-glare lens brand worldwide*, is at the forefront of innovation, R&D processes, and optical technologies, doing the utmost to improve and help maintain people’s visual clarity. Crizal® lenses act like a shield against elements that can impact or harm vision, responding with confidence to wearer’s needs.

Crizal®’s dedicated research and development team is devoted to improving the vision of spectacle wearers. Its effort has led to the registration of ten patented technologies. Moreover, the benefits of Crizal® new lenses are rated thanks to systematic wearer tests.

With Crizal® lenses, spectacle wearers enjoy a complete protection of their clarity of vision and their eyes. Crizal® lenses provide protection against glare, scratches, smudges, dust, water and contribute to preventing the harmful effects of UV rays and Blue-Violet Light**.

Crizal® brand wants to bring people the clearest vision possible. This is why Crizal® lenses provide wearers carefree spectacle experience, allowing them to connect with people and enjoy their activities.

* Best-selling anti-glare lens brand worldwide, according to Essilor’s market calculations.

** All Crizal® lenses offer UV protection; Crizal® Prevencia® is the only product that provides additional protection against harmful Blue-Violet Light.


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by Essilor

Protect Your Eyes Against Digital Eye Strain with New Eyezen™+ Lenses!Designed for the way you see the world, taking care of your eyes from the harshness of modern life. They reduce strain from viewing digital devices so you can focus on what matters to you. It’s a real see good, feel good story.

How Eyezen+ is Different! A single vision lens with two major benefits:

  • Defends Against Eye Strain Associated with Device Use
  • Eyezen+ lenses contain a small amount of accommodative relief to help alleviate eye strain caused by viewing near objects, like cell phones and tablets.
  • Reduces Exposure to Harmful Blue Light

Eyezen+ lenses utilize Essilor’s Smart Blue Filter™ feature, which reduces exposure to Harmful Blue Light coming from devices, inside lighting, and even the sun. More about Eyezen.


Transitions   Something for Everyone Slide

Go Easy on Your Eyes

Transitions Optical, Inc. has developed the world’s most advanced photochromic lens technology—the ability of a lens to darken in the presence of invisible UV light. Transitions® lenses are the #1 brand of photochromic lenses recommended by eye care professionals worldwide.

Today’s Transitions® offer you more choices than ever before – choices that keep you comfortable and keep your eyes healthy. Innovative photochromic technologies result in unparalleled lens performance in nearly every lens design and material, including shatter-resistant lenses, bifocals, trifocals, progressives and standard and high-index materials.

Click here to use the Transitions® 360° Virtual Viewer and experience life through Transitions® lenses.

Click here for lots more information about Transitions® lenses!

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Shamir Workspace

Shamir’s new family of high quality Freeform® occupational lenses is a benefit to opticians and patients alike. It offers the perfect customized solution whether the patient needs to concentrate on close work at the computer while keeping near surroundings precisely in focus, or works at the computer while also focusing on mid-distance workspace. Now with two options, Shamir Computer™ and Shamir WorkSpace™, it’s faster and easier than ever to order the perfect patient solution.

The lenses that effectively alleviate Computer Vision Syndrome (CVS)

One of the most common complaints in today’s workplace is Computer Vision Syndrome, the orthopedic problems that result from prolonged muscle strain due to attempts to achieve optimal eye-screen interaction. With Shamir Computer™ and Shamir WorkSpace™, presbyopic computer users no longer need to lift their head to see the computer clearly, as with progressive lens designs, or bend their neck to peer over the top of reading glasses. Every wearer of the new advanced Shamir occupational lenses can hold their head and neck in a naturally comfortable position while enjoying perfect focus.

Shamir  WorkSpace™ is the best solution when priority focus is both mid-distance and near viewing. Offering a greater depth of field, up to 10ft., this advanced and highly sophisticated Freeform® lens design, allows movement within the workspace and sharp vision whether the required focus is on the desk or a colleague across the room.

If working on near tasks and interacting with employees or presenting to groups fall within the patients daily tasks, Shamir WorkSpace™ is the ideal solution. It is also the best occupational solution for those who are actively moving around their workplace throughout the day, providing clarity for those tasks performed within 10ft.

Below is a list of occupations that may benefit from Shamir WorkSpace™:

• Florist

• Sales Clerk

• Nurse

• Chef

• Receptionist

• Optician

Shamir Autograph

Taking into consideration additional parameters while designing the Shamir Autograph III®, Shamir’s R&D team developed many new features that provide the patient an optimized visual experience that is truly enhanced and personalized to their visual needs, unlike any design Shamir has previously released.

Eye-Point Technology III®

Seeking to overcome the problem of different prescription-related viewing experiences through the same width viewing zone of the lens and questioning what the patient truly sees, Shamir has applied reverse engineering to its technology. Starting by defining the size of the object we want patients to see, Shamir`s Eye-Point Technology III is now able to simulate real world images and support the design of lenses that provide an improved viewing experience for all patients regardless of lens power and frame choice.

Natural Posture™

The near viewing zone in Shamir Autograph III is dynamically located within the lens corridor, taking into account the positive or negative power of the prescription. This reduces the need to tilt the head forward or back, or alternatively to lower or raise a book when reading in an attempt to find the right viewing distance and angle. Any postural discomfort is thereby minimized and patients have ensured a comfortably natural posture during near viewing.


This new technology allows Shamir’s designers to control the power profile of the lens, giving variable emphasis to the power for every given point on the lens. Shamir Autograph III is therefore optimally suited to meet the visual needs of today’s modern lifestyles that include frequent use of digital devices, without compromising on optimal viewing comfort for every viewing distance and activity.

As-Worn Quadro™

As-Worn Technology™ ensures that the patient’s experience of the prescription once the lens is fit into the frame, is exactly the same as when originally measured by the optometrist, giving the patient the same viewing comfort and visual acuity. Multiplying the design dimensions by four, As-Worn Quadro improves on this technology, allowing Shamir Autograph III to provide four times greater design stability to frame tilt variations in any chosen frame.

Shamir Spectrum™

Everyday Lenses Enhanced for Comfortable Reading

Originally launched in 2010, Shamir Spectrum™ has become a tried and true non-compensated solution for presbyopes. As part of our initiative to continue evolving premium visual solutions, Shamir Spectrum’s original design has been upgraded to include one of Shamir’s revolutionary technologies to improve the wearer’s experience!

Elevating Comfort with an Everyday Progressive

Explaining a progressive lens to some patients may be a difficult task, more so when there are various levels of technology incorporated into the design. Honing in on benefits are key when lenses provide physical assistance to a problem patients may not understand they suffer from.

Shamir Spectrum+™   is more than a standard everyday progressive solution. Featuring Natural Posture™, patients now reap the benefits of a more ergonomic posture while reading. It means fewer neck aches and avoiding having to hold reading material in uncomfortable positions.

Shamir Golf

Focusing on what’s important on the green.

Every golfer has his day… you know the day we’re talking about. The sun was shining, the birds were chirping, your swing was powerful and exact, and the ball did everything you willed it to… you played the best game of your life. Now with Shamir Golf™, every day out on the green can be your best day!

Designed for your visual sweet spots.

Shamir Golf™ is a Freeform® lens designed to ensure all your patients experience their perfect game. Unlike standard progressives, the three vision zones are specifically tailored to the needs of golfers to maximize their viewing: the scorecard in their hand, the ball at their feet and the green in the distance. Shamir Golf™ provides sharp focus without distortion in these three crucial areas. And before we forget, it’s the first Golf lens designed with a stable mid-range zone to ensure the ball on the ground can be seen clearly so your patients will have an accurate drive or putt.

The benefits

• Specialty lens designed specifically for the golf enthusiast

• Designed to ensure sharp vision at 3 crucial focal points

• Utilizes As-Worn Technology™ and EyePoint Technology®

Why patients need it...

• Provides the player with a more comfortable golfing experience

• Clear peripheral viewing

• Personalized to the patient

• Designed specifically for wrap frames

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Polarized Sunglasses

Many more people are spending time outdoors, and the need for polarized sunglasses is now stronger than ever.

Polarized Sunglasses help reduce glare and enhance the performance of sports or other activities. Normally, when light reflects off a flat surface the light scatters. This creates a reflected light that can be dangerous and or annoying. 

Polarized lenses have a filter that blocks this reflected light. 

Sometimes these lenses are not ideal, for example, downhill skiing. You don't want to block reflected light since you want to see icy patches. 



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Protective eyewear, such as specialized goggles and wraparound frames with polycarbonate lenses, helps to reduce or eliminate your risk of eye damage. An added bonus is that performance is often enhanced, due to the high-quality vision provided from eyewear made for wearing on the playing field.

Eye gear for sports is not merely recommended, but now mandated by many clubs. Members are required to wear proper protective eyewear in order to participate in activities. Once upon a time, kids used to cringe at the concept of wearing goggles, but just like bike helmets have become the norm – sports goggles are now accepted as part of the uniform and regarded as ultra-cool.

If you’re still unconvinced about your need to wear protective eyewear for sports, take a look at these scary statistics:

  • Hospital emergency rooms treat 40,000 eye injuries annually, which are sports-related
  • Tennis and badminton are played with objects that zoom at 60 mile per hour or faster. With racquetball, the ball can whizz by at 60 to 200 miles per hours.
  • Activities such as racquetball involve racquets that swing at lightning speed in a confined space where crashes are inevitable.
  • Many sports are filled with pokes and jabs from elbows or fingers. Even basketball is associated with a high incidence of injuries to the eye.

Rosato Family Eyecare

901 3rd Ave
Alpha, NJ 08865
  • 8:30 AM - 5:00 PM
  • 8:30 AM - 7:00 PM
  • Closed
  • 8:30 AM - 5:00 PM
  • 8:30 AM - 5:00 PM
  • 8:00 AM - 12:00 PM
  • Closed

Please note: Saturdays are by appointment only. 

We Accept:

  • discover
  • mastercard
  • visa
Call Us: 908-859-4433